Federal Agency

As a Digital Content Manager at The Hatcher Group, I am a digital workstream owner for a federal government agency. I manage the content and creative development for social media marketing campaigns, producing digital assets used across paid media, email, and events. I direct a cross-functional team across creative, multimedia, content and digital to build data-backed editorial calendars, which have produced more than 16,000 digital assets. I also oversee quality control between the content and creative teams, so every asset is accurate and on-brand before it reaches the client.

To guide the client's digital strategy, I research digital best practices and write white papers the client uses to make strategic decisions. I have also written a 27-page Social Media Guidelines document that serves as the foundation for all of the account's social work, and set up SOPs that make workflows more efficient for both our internal team and the client.