Rachel Abastillas

Vía Volcán · 2019

Vía Volcán

Brand identity and packaging for Vía Volcán coffee, from label to social presence.

  • Branding
  • Social Media Strategy
  • Package Design
  • Business Card Design

Goals

  • Brainstorm a name unique to the company's origins
  • Manage art direction of the new logo and packaging
  • Collaborate with the web developer on the new website and write copy
  • Coordinate with media outlets to build brand awareness

Results

  • Developed the Vía Volcán name, rooted in the company's origins.
  • Art-directed a logo and packaging system across two single-origin coffees, Caturra and Geisha.
  • Extended the identity to business cards, branded mugs, burlap coffee sacks, and in-store shelf signage, and wrote copy for the new website.
  • Earned press coverage in Alexandria Living Magazine, Roast Magazine, and TheZebra.org.
  • The name, identity, and packaging are still in use today.

The work

White Vía Volcán Caturra Panama coffee bag lying on roasted coffee beans
Shop shelf stocked with Vía Volcán coffee bags, branded mugs, and burlap coffee sacks, beside a chalkboard reading "Grown on our farm in Panama, roasted locally"
Retail shelf
Black Vía Volcán Geisha Panama coffee bag next to an iced coffee and white flowers
Geisha Panama packaging
1 / 3

The story

Write the case study here: the brief, the audience, what the brand needed to say, and how the packaging and social strategy carried it. Markdown works, so headings, lists, and links are fine.

← All work