Essex Property Trust

Wallace on Sunset

Agency work for Essex, growing Wallace on Sunset's social following and turning it into website traffic.

Social Media Strategy
Content Creation
Paid Social
Influencer Marketing

Goals

Use a DM strategy to connect with the audience and build a following
Create dynamic multiplatform content to drive engagement
Convert the social audience into website traffic through paid ads
Implement a macro influencer and experiential marketing strategy

Results

330%

Follower growth over a 5-month period

19%

Engagement rate over a 5-month period

9.9k

People driven to the website in one month

3.5k

Profile visits from one influencer post, plus 2.1k website visits

Influencer partnership

@scheana

1.8m followers

Partnered with Vanderpump Rules celebrity Scheana Shay to build awareness for the Wallace on Sunset apartments, through a series of short-form videos taken throughout the luxury community. These included fitness videos with her husband Brock, dinner parties with the cast, and resort-style pool lounging with Summer Moon.

90 followers gained to the client's page from one Instagram post
487 clicks to the client's website from one Instagram story promotion
9.9k total visits to the client's website in one month

Watch the campaign highlight on Instagram

Still from an Instagram video of Scheana Shay holding open the door to the Wallace on Sunset lobby beside a "We're Open! Come take a self-guided tour" sign — Self-guided tour video

Lounging on a rooftop sofa with the Los Angeles skyline and hills behind — Resort-style rooftop lounging

Relaxing in a red woven hanging chair on the rooftop deck in the afternoon sun — Rooftop hanging chairs

Holding a baby on the rooftop deck at night with the city lights behind — Evening on the rooftop

Playing with a baby on a sectional sofa inside a Wallace on Sunset apartment — Inside a residence

Three guests dressed for a night out on the rooftop deck — Night out on the rooftop

Group photo of guests in front of an Essex Apartment Homes and Wallace step-and-repeat banner at a resident event — Resident event with the cast

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